Content your audience really wants, produced in the way that search engines love.
- Content auditing & optimisation: if you’ve got great content and it isn’t performing as planned, let’s find out why – and fix it. Auditing options are scalable, from a single page to a full site review, and you can choose to implement fixes yourself or leave it all to me.
- Content strategy: stop throwing copy at the wall and hoping it sticks – let’s ensure your content strategy provides audiences with the information they want in the formats they prefer.
- Copywriting: because sometimes, you just need someone to write the damn stuff. From blog posts and whitepapers to product pages and category FAQs, I’m here to help.
Go on then, let’s have a few more details.
Auditing
- I’ll review your site’s analytics and search console data, and carry out manual page reviews, to establish and agree key areas for improvement.
- Content auditing takes into account opportunities to improve conversion and accessibility, not “just” issues around keyword targeting, internal linking and content quality.
- Recommendations can be provided in a doc, slides or spreadsheet format, depending on your (or your board’s) preference.
Optimisation
- Restructuring needed? Content out of date? Keyword cannibalisation afoot? Whatever an audit flags, I’m here to help you sort it.
- I can provide redrafted pages for you to upload, or can upload them for you if you’re happy to provide CMS access – the choice is yours.
- Only pay for what you need. I don’t charge a set fee per page, because some pages might only need minor adjustments and others, a complete overhaul – but I do work quickly, and can provide competitive project or retainer options.
Strategy
- Includes detailed competitor and audience research – unless you have your own to hand, produced in the last 12 months.
- I’ll set out out commercial and informational content priorities based on where you are, where you want to be, and what we need to give your audience in order to make that journey.
- You’ll receive a proposed schedule of activity and a clear view of the data driving my decisions – in slides or spreadsheet format to suit.
What about copywriting?
I bl**dy love a bit of copywriting. I have experience crafting copy for all manner of industries in a variety of formats, including:
- eCommerce product and category pages – with or without FAQs
- informational blog posts – from “How To” guides and Top 10s to deep-dives on B2B and B2C topics
- brand and author bio information
- data-led whitepapers and PR campaign landing pages
- podcast and video transcriptions
- thought leadership articles (ghostwritten, so you get all the glory)
As with my other services, copywriting can be quoted on either a project or a retainer basis. Just need a few pieces written as a one-off project? No problem. Got a whole content strategy ready and noone to produce that content? Let’s discuss an ongoing fee so that I can work through it for you.